We are looking for someone with digital marketing expertise in the semiconductor industry, who has experience collaborating across functions in a global environment, and interpersonal skills. The Digital Marketing Manager will play a critical role in enhancing Diodes Incorporated's digital presence, e-marketing, and technology integration. This position is responsible for a range of tasks, including development work on diodes.com, email design, delivery, and management, marketing automation, SEM, and leading key website data & technology projects. A strategic partner to various business units, the role will leverage online tools and technologies to support Diodes' growth and efficiency goals. Duties and Main Responsibilities: Drive digital technology including diodes.com platform, infrastructure and marketing automation platform Prioritize technology roadmap Continuously improve new applications and user experience to help customers with self-help Partner with brand and content marketing to ensure alignment with branding, experience, and content via website and e-marketing platform SEO, PPC, and optimize digital marketing campaigns. Plan, execute, and monitor all organic and paid media campaigns across relevant platforms Manage and work closely with our web development team to maintain and develop applications and new functionality on diodes.com Drive analytics for the website and broader digital marketing platform. Analyze digital marketing performance metrics and provide regular reports with actionable insights Demand Gen: Implement email marketing campaigns to nurture leads and engage stakeholders Stay up to date with digital marketing trends and emerging technologies leveraged in the semiconductor industry Manage relationships with external vendors, such as digital agencies or freelancers, as needed Ensure all digital marketing efforts comply with relevant data protection regulations Education and Experience Requirements: Understanding semiconductor marketing Drive strategy for marketing technology 5+ years digital experience in semiconductor industry Knowledge of HTML, CSS, cross-browser, cross-platform compatibility & functionality In depth understanding of SEO and PPC methodologies Experience with website accessibility, and online privacy directive including CCPA and GDPR Data-driven, analytical with problem solving skillsets BS degree in marketing, digital communications (electrical engineering, computer science, preferred). Diodes
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