Job Description

Summary:

We are looking for an energetic, culturally-aware and well-connected Director of PR & Activations to lead our growing efforts in these important areas of our business. The successful candidate will be able to: (1) lead project management and execution for events and collaborations, (2) cultivate and generate PR and press coverage; and (3) originate new opportunities for the company. 

About you:

• 7+ years of experience in publicity, events, or special projects-related roles in entertainment, fashion, media, hospitality or consumer technology.
• Exceptional networking and relationship-building skills, with a strong existing network in culturally relevant industries. 
• Experience building brand equity through events and PR. 
• Strong project management skills.
• Strong creative communication skillset both writing and speaking.
• Comfortable using data to inform decision making. 
• Financial acumen required to execute within designated budgets.
• A flair for details and hospitality.
• Has a sense for what makes an activation distinctive, relevant and successful.

What you’ll do…

PR

• Develop and nurture relationships with key players in the lifestyle, fashion, media, entertainment, and book industries, including journalists, influencers, editors, publishers, authors, and agents.
• Identify and develop opportunities for BOTM to engage in culturally relevant trends and events.
• Conceptualize and secure high-profile media placements that elevate brand awareness.
• Create and tailor compelling press materials, such as pitches, media kits, profiles, and talking points, for various audiences.

Activations

• Ideate and develop opportunities that will raise awareness and achieve other business objectives.
• Project manage and execute all aspects of brand building events at a very high level of detail.
• Act as the primary point of contact between the internal BOTM team and various external parties, providing seamless and effective coordination on projects. 
• Conceptualize events that could generate meaningful press impressions and then actually make those events happen. 

Base Salary Range: $90,000 - $170,000 

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