Marketing Manager Job at Tri Valley Plastic Surgery, Dublin, CA

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  • Tri Valley Plastic Surgery
  • Dublin, CA

Job Description

Tri Valley Plastic Surgery is a premier and rapidly growing plastic surgery practice seeking an experienced  Marketing Manager to drive patient acquisition and brand growth.  This is an on-site position at our Dublin, CA office.

The ideal candidate is a data-driven marketer with a strong background in paid advertising, conversion optimization, and content strategy, who can collaborate with both internal teams and external vendors to maximize ROI and marketing performance.

Key Responsibilities:

  • Optimize ad spend and collaborate with marketing agencies to drive Google Ads and Meta Ads for patient acquisition.
  • Analyze campaign performance, identify trends, and implement data-driven strategies to improve ROI and conversion rates.
  • Leverage retargeting strategies and paid media best practices to enhance lead nurturing and engagement.
  • Collaborate with a website design agency to optimize SEO strategies, enhancing site visibility and improving search engine rankings.
  • Oversee website content updates to enhance user experience and lead conversion.
  • Track and analyze website performance metrics, adjusting strategies accordingly.
  • Create and manage content, including monthly newsletters, social media content, and promotional materials.
  • Develop engaging before-and-after patient success stories and educational content.
  • Ensure brand consistency across all channels.
  • Manage and optimize the CRM system to track patient inquiries, follow-ups, and marketing-driven conversions.
  • Develop targeted sales campaigns and automated email campaigns to enhance patient retention and re-engagement.
  • Create and refine sales scripts and consultation guides to improve lead conversion.
  • Oversee online booking systems to ensure a seamless and user-friendly experience for patients.
  • Monitor key marketing KPIs, including ad performance, lead generation, SEO rankings, and patient conversions.
  • Generate weekly and monthly reports to measure success and inform future marketing strategies.
  • Continuously analyze industry trends and competitor strategies to refine marketing efforts.
  • Develop and execute influencer marketing campaigns to expand brand reach.
  • Leverage User-Generated Content (UGC) to enhance brand credibility and engagement.

Desired Qualifications:

  • 2+ years of experience in digital marketing, paid advertising, or content marketing.
  • Proven expertise in Google Ads and Meta Ads management with a focus on ROI-driven strategies.
  • Strong understanding of SEO, PPC, and conversion rate optimization.
  • Experience managing and optimizing a CRM system for lead generation and patient engagement.
  • Background in sales strategy, training, or script development is a plus.
  • Experience with email marketing platforms, content management systems, and automation tools.
  • Knowledge of Adobe Photoshop, Canva, or similar design tools.
  • Excellent communication, organization, project management, and analytical skills.

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